What is 90+
The Good Coffee + designation recognizes coffee shops operating at an exceptional level of consistency and craft. Scored at 90+ on our weighted rating system, a Good Coffee + shop is not simply “good”, it is a place where every detail, from the coffee to the design, is executed with intention and skill.
This standard is difficult to reach and even harder to maintain. Only a small number of shops worldwide achieve this level of excellence.
How We Score
Each shop is reviewed by a Good Coffee critic and scored across six weighted categories:
- Coffee & Latte Art / Foam (weighted 2× each)
- Service & Ambiance (1.5× each)
- Setting & X-Factor (1× each)
The final score is calculated out of 100. Shops that earn 90 or higher are awarded the Good Coffee ✚.
The ✚ Pluses System
The ✚ represents excellence, but consistency over time is what truly sets a shop apart:
- ✚ Earned with the first 90+ score
- ✚✚ Awarded after multiple 90+ reviews over time
- ✚✚✚ Long-term, proven excellence over year.
- ✚✚✚✚ The highest level. Rare, and a sign of a shop that defines what great coffee can be.
If you see a shop with multiple ✚, understand you’re standing in one of the best coffee shops in the world.
Why It Matters
Great coffee doesn’t happen by chance. It’s the result of skill, training, and relentless attention to detail. The 90+ system highlights the people and places that make coffee at this level, helping you find the very best wherever you are.
Good coffee isn’t an accident. It’s the result of obsession. That’s why 90+ matters.